Hire Genius

Full platform redesign and End-to-End Experience design for the full Hire Genius product portfolio. Create and maintain new Design System and component library.

Hire Genius is a cutting-edge recruitment platform designed to address the common frustrations with current ATS and CRM systems. The solution needed to be simple and intuitive, offering outcome-based results, an effortless user experience and beautiful UI.

The Project

 
 

Objective.

Provide a new design strategy, visual design and a modular design system enabling a customer experience across the Hire Genius product portfolio. Create clear and concise user experiences which would help solve customer problems and simplify repetitive daily tasks.

Approach.

I started by speaking with senior recruitment leaders to understand the needs and frustrations of the recruitment world. Next I audited the current beta product, identifying areas for improvement and potential areas for growth and experimentation.

My role.

  • Design Strategy

  • Conceptualisation

  • User Interviews/User testing

  • UX / UI Design

  • Iconography Design

 

Design System

Building a new Design System while also maintaining the existing component library and designing new features for the existing products felt like rebuilding a plane during a turbulent flight…

Component Library

After establishing the foundations of the Designs System I began to implement these and created a vast array of components and all of the variants. With well over a hundred components and thousands of variants it was a huge challenge ensuring these components not only looked great but that they functioned consistently and were tested thoroughly.

 

Product Design

Creating consistent interaction patterns and using the Design System meant that our users communication experiences are consistent whether they using desktop or mobile products.

Current business

Users told us they needed a snapshot of their jobs and candidates in one place. With so much information to display I proposed using tabs to section make a clear separation between candidates and jobs. This separation made for a clear and glanceable.

User Profile

Users told us that they viewed hundreds of candidate profiles each day but that they needed to find key details fast. With so much candidate information, the challenge was to create a strong visual hierarchy and a clean and intuitive UI.

Applicant tracking

Users told us that they viewed hundreds of candidate profiles each day but that they needed to find key details fast. With so much candidate information, the challenge was to create a strong visual hierarchy and a clean and intuitive UI.

Consistent communication suite

A key part of a recruiters job is based around building and maintaining relationships. A seamless, consistent communications experience is an essential part of the Hire Genius platform. It was vital to design a solution with a consistent experience for both desktop and the mobile platforms.

Consistent UX

A major part of my role was to create efficient user journeys that best helped our users achieve their desired outcomes. In order to simplify complex interactions all the end-to-end user journey where mapped and prototyped. The prototypes where then shared with a select group of our customers for feedback. We would then digest the user feedback and iterate the designs before preparing them for dev handover.

Results

Engagement levels have dramatically increased and support tickets have been reduced. The new design system has made it easier and faster to create enhancements and new features. Customers are now saying the platform now feels more consistent and easier to use, helping them perform daily tasks much quicker.

What I learned.

 

Not to underestimate the value in creating a robust design system a component library. The design and development process is now so much faster and has far fewer bugs and errors. Continue to listen to users rather than assumptions made by the business. Share these insights AND a clickable prototype or vision type to help get business backing and understanding.

Lets create something amazing.

Skills

Creative direction
UI design
UX design
Iconography

Tools

Adobe Illustrator
Adobe Photoshop
Sketch

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Lloyd's design system